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We opened for business in 1949 as Price Brothers Service Station, a
Sinclair gas station.
The war was over and the post-war boom was beginning. Jobs were being
created and
people had money to buy cars and money to buy extras for their car. Only
one problem!
There was no place around to find car accessories and few accessory items
were being
manufactured. Our founders, Ed Price Sr and Fred Price Sr, saw a golden
opportunity
to fill a need after several of their gas customers began asking where to
find automotive
accessories. Accessories in those days were such things as extra
taillights, mirrors, chrome
exhaust tips, ventshades, fuzzy dice, continental kits for cars and so
forth. So Ed and Fred
opened Price Brothers Auto Supply Co. and began stocking accessories. The
business
grew like a weed, so much so, that in the 60's, they closed the service
station and put
all their time and resourses into the wholesale and retail auto accessory
market. From the
second warehouse distributor of auto accessories in N.C. to go into
business to "Western
Carolina's Largest Accessory House" in the 60's, we have now
progressed from regional
sales to a national supplier. From fender skirts, headlight shields and
hood ornaments in the
50's to intakes, nerf bars, ventvisors and car bras in the 90's, we
continue to ad lines and
quality merchandise. Our oldest line is Auto Ventshade Co, becoming a w/d
in 1952. We
last year became the longest survivor of all Auto Ventshade's
distributors, becoming their
oldest customer still in business and also one of their largest.
In 1978, major changes began to occur. Our name changed to Price
Automotive Warehouse
Co. when Fred purchased Ed's part of the company. Then in 1985, Fred Sr
passed away
from cancer (Ed died in July of 1997) and Fred's family purchased the
business and
incorporated in December of 1985 as PRICE AUTOMOTIVE WAREHOUSE INC.
Since then, our growth and progress has been phonomenal. We have
Quadrupled our
inventory, increased our lines, expanded our coverage area, lowered prices
and improved
our service. We have went High Tech from No Tech. In 1985, we had no
computers and
did everything manually. We now have 4 complete ultra modern computer
systems which
includes: Datatron's Complete Business System which automated our
invoicing, Sales,
inventory control, ordering, payroll, accounts recievable and warehousing
functions. We
also installed a professional desktop publishing system and now create our
own catalogs,
flyers and this web page using Adobe Photoshop, Pagemaker.
Then we installed a state of the art UPS owned computer system, at the
time installed it was
the first of its kind in North Carolina. We also have computers which
process credit card
transactions. Last, but not least, we are leading the way among High
Performance and
Accessory Warehouses by going on the World Wide Web.Now regular customers
will be
able to order on line from a separate web site, check stock and price.
We also are a subscriber to DCI's Catalog Rack which allows you to have
performance cataloging for over 30,000,000 applications at no cost.
.
But Service and Our people are our most important resource. We pride
ourselves on
hiring and keeping high quality people. Above is many of our employees and
families. Our Key People are:
Fred Price Jr., President (42 years)
Lee Pennell, Vice President and Secretary, Treasurer (20 years)
Barbara Price, Personnel Manager (18 years)
Debra Pennell, Advertising Distribution (8 years)
Darrell Triplett, Sales and Warehouse Manager (16 years)
Synnove Buell, Receptionist and Web Sites (1 year)
Robbie Lewis, Sales Dept (New)
Todd Costner, Delivery (New)
Tommy Phillips , Delivery (3 year)
Rachel Haggist, Delivery, Accounts Recievable (9 years)

Above: Darrell Triplett, Warehouse Manager Below: Accounts Rec/ Payable
Manager, Rachel Haggist

We try to treat each of our customers with respect and dignity,
regardless of how much
or how little they buy. Where some warehouses may want all or none, our
thought is
that it all ads up. Our founders, being devout Christian people, instilled
in us the values
we try to live up to and treat people the way we wish to be treated. That
has helped us to
be proud that we have a small employee and customer turnover.
We think you will also be pleased with us. Let us help you get started
with us.
The pictures below were taken in Fall 2004 at Price Automotive Warehouse
Inc during a cookout and awards ceremony
given to us by Lund International, recognizing us as the oldest existing
Auto Ventshade warehouse distributor. We first sold
ventshade products in 1952. We also are the largest Eurosport Daytona
warehouse distributor in the United States. We have been featured in
national magazines such as Counterman and Auto Trim and Restyling.

PRICE AUTOMOTIVE WAREHOUSE INC OFFERS:
Discounts and Competitive Pricing
70 Quality Lines of Merchandise
90% Fill Rate
2 Outside Salesmen
Inside Phone Sales
UPS orders shipped Same Day (if by 3PM)
Next Day UPS to all of N.C., S.C., Southern Virginia, northern part of
east Tennessee.
Deliveries by Our Own Trucks to Certain Areas in 4 States with no minimum
in most cases)
Computerized Planagrams and Suggested Inventories
Free On Line Stock Check, Price Check, Ordering, Cataloging (limited) with
password access
Free Use of CatalogRack.com performance on line catalog with most major
brands.
Our Own Catalog as well as Factory Catalogs on most Lines
Retail Catalog program
Monthly Specials
Display Material
Stock Adjustments
Liberal Prepaid Freight Policies
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